How to Successfully Rebrand Your Company

Rebranding is not an overnight process, but a journey of self-discovery.

When Robert Castaneda decided to rebrand his business ServiceRocket, he took some very deliberate steps to ensure it would be a success. Some of the key points are below; watch the full video for more detail.

  • Understand your values. What do you admire in your best employees?
  • Focus on certain aspects of your business more than others.
  • Register domain names that relate to your company.
  • Put together a presentation about what you stand for. Who are you? Why do you exist as a company?
  • Create your company logo.
  • Pick a name that fits with your current brand.

How will you transform your business?

Resources

How to Successfully Rebrand Your Company

Rebranding is not an overnight process, but a journey of self-discovery.

When Robert Castaneda decided to rebrand his business ServiceRocket, he took some very deliberate steps to ensure it would be a success. Some of the key points are below; watch the full video for more detail.

  • Understand your values. What do you admire in your best employees?
  • Focus on certain aspects of your business more than others.
  • Register domain names that relate to your company.
  • Put together a presentation about what you stand for. Who are you? Why do you exist as a company?
  • Create your company logo.
  • Pick a name that fits with your current brand.

How will you transform your business?

See Also: 4 Tips for Going Into Business With Your Significant Other

If you have insights like this to share,

and join us!