Question: What is your favorite social media channel for addressing customers directly now and why?
It Depends on the Customer
"As with many issues in the business world, choosing the best social platform to help you reach customers isn't easy. But taking the time to research your exact customer, how they make decisions and who influences that process will better equip you to choose where to concentrate your social efforts (and the rest of your marketing efforts, too)."
@msmeliss2024
Facebook, but It Depends
"As annoying as Facebook can be, it is by far still the most widely used platform. I'd also stress the importance of understanding your target demographic. If you're targeting the 35-and-under crowd, Instagram and Twitter will be better. If your target audience is 18-25, use Snapchat or Instagram. Knowing who you are needing to talk to and what media being is used should ultimately determine what social channel you turn to."
@stevennewlon
"We are a creative agency. Therefore Instagram is a no-brainer for us. We can share with our other social channels directly from the Instagram platform and tag our photos and videos to make sure customers eyes are seeing them."
@the_franchise
"If you are looking for actual converted business, all platforms have tried to follow what Google achieved. Facebook is improving for business but has a long way to go. Twitter is great for generating noise. Probably the most interesting at the moment is LinkedIn, as business conversations are expected and direct."
@Tom_Chalmers
