The Reading List All Leaders Should Share With Their Team

These startup books cover everything from marketing best practices to altering your mindset.

Question: If you had to pick just one, which book would you make ‘required reading’ for your entire staff, and why?

"The E Myth" by Michael Gerber

"The best business book I’ve ever read is "The E Myth" by Michael Gerber. "The E Myth" teaches entrepreneurs how to think about building their business so that they can turn their company into a well-structured, systemized business. I truly believe too many entrepreneurs do not follow the advice in this book, which is why 80 percent of startups fail."


"Zero to One" by Peter Thiel

""Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel is an amazing book that helps me think beyond myself and the small ideas that I come up with. To truly create an amazing company, you have to create something that nobody else has created. This is what I want all my employees to be a part of."


"Setting the Table" by Danny Meyer

""Setting the Table" by Danny Meyer. Meyer, founder of Shake Shack and numerous other restaurants, wrote this book on his experiences developing customer service for his restaurants. While we are in a completely different industry (I'm in the marketing/advertising world), the principles shared on how you can make your customer feel their best while they're with you stands true for any organization. Definitely recommend the read."


"The Element: How Finding Your Passion Changes Everything" by Ken Robinson and Lou Aronica

""The Element" by Ken Robinson and Lou Aronica. I want my entire staff to know what they're passionate about and then be motivated to apply that to their work. I love it when an employee finds something that they're good at, that they love to do, and that creates a huge benefit for us. Working with their passion reaps huge rewards, not just for my company but also for the employee's happiness and sense of fulfillment."


"Win One for the Shareholders!" by Al Angrisani

"I recommend "Win One for the Shareholders!" by Al Angrisani to all staff, no matter the department. Angrisani outlines his proven model of building equity value. While he focuses on turnarounds, his wisdom is applicable to companies of any size and stage. The book provides insight on enhancing the performance of your company to create new wealth for shareholders, including employees and founders."


"The Ultimate Sales Machine" by Chet Holmes

""The Ultimate Sales Machine" by Chet Holmes revolutionized the way I plan my time. One of the most important lessons for me was that saying "yes" to one thing means saying "no" to something else. Even if someone asks for "just five minutes," I have to look at my calendar and decide what I have to say "no" to in exchange for those five minutes. This really helps me prioritize what's important and stay on track."


"How to Win Friends and Influence People" by Dale Carnegie

""How to Win Friends and Influence People" by Dale Carnegie is a classic for a reason. It’s a fabulous blueprint for how to build a successful team based on trust, collaboration and empathy."


"Venture Deals" by Brad Feld and Jason Mendelson

"As founder of a transactional law firm, I have every one of my employees read "Venture Deals" by Brad Feld and Jason Mendelson. It is accessible enough that people who are not attorneys or professional investors can understand the basics of the transactions we focus on, while covering a wide enough breadth of topics, including how venture funds operate and negotiation tactics, to make it a worthwhile read for my attorneys as well."


"The Purpose Driven Life" by Rick Warren

"“The Purpose Driven Life” set me on a path of living life on purpose. By refusing to be a victim of your circumstances, you declare that you are the creator of your reality. Imagine a workforce that collectively thought this way, with individuals declaring themselves leaders of their lives and accountable to their results. "


"Spin Selling" by Neil Rackham

""Spin Selling" is written by Neil Rackham, who has advised leading companies such as IBM and Honeywell. He offers easily applicable techniques for sales teams to follow, and demonstrates why these processes work and how sales success is achievable in any size company."


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The Reading List All Leaders Should Share With Their Team

These startup books cover everything from marketing best practices to altering your mindset.

Question: If you had to pick just one, which book would you make ‘required reading’ for your entire staff, and why?

"The E Myth" by Michael Gerber

"The best business book I’ve ever read is "The E Myth" by Michael Gerber. "The E Myth" teaches entrepreneurs how to think about building their business so that they can turn their company into a well-structured, systemized business. I truly believe too many entrepreneurs do not follow the advice in this book, which is why 80 percent of startups fail."


"Zero to One" by Peter Thiel

""Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel is an amazing book that helps me think beyond myself and the small ideas that I come up with. To truly create an amazing company, you have to create something that nobody else has created. This is what I want all my employees to be a part of."


"Setting the Table" by Danny Meyer

""Setting the Table" by Danny Meyer. Meyer, founder of Shake Shack and numerous other restaurants, wrote this book on his experiences developing customer service for his restaurants. While we are in a completely different industry (I'm in the marketing/advertising world), the principles shared on how you can make your customer feel their best while they're with you stands true for any organization. Definitely recommend the read."


"The Element: How Finding Your Passion Changes Everything" by Ken Robinson and Lou Aronica

""The Element" by Ken Robinson and Lou Aronica. I want my entire staff to know what they're passionate about and then be motivated to apply that to their work. I love it when an employee finds something that they're good at, that they love to do, and that creates a huge benefit for us. Working with their passion reaps huge rewards, not just for my company but also for the employee's happiness and sense of fulfillment."


"Win One for the Shareholders!" by Al Angrisani

"I recommend "Win One for the Shareholders!" by Al Angrisani to all staff, no matter the department. Angrisani outlines his proven model of building equity value. While he focuses on turnarounds, his wisdom is applicable to companies of any size and stage. The book provides insight on enhancing the performance of your company to create new wealth for shareholders, including employees and founders."


"The Ultimate Sales Machine" by Chet Holmes

""The Ultimate Sales Machine" by Chet Holmes revolutionized the way I plan my time. One of the most important lessons for me was that saying "yes" to one thing means saying "no" to something else. Even if someone asks for "just five minutes," I have to look at my calendar and decide what I have to say "no" to in exchange for those five minutes. This really helps me prioritize what's important and stay on track."


"How to Win Friends and Influence People" by Dale Carnegie

""How to Win Friends and Influence People" by Dale Carnegie is a classic for a reason. It’s a fabulous blueprint for how to build a successful team based on trust, collaboration and empathy."


"Venture Deals" by Brad Feld and Jason Mendelson

"As founder of a transactional law firm, I have every one of my employees read "Venture Deals" by Brad Feld and Jason Mendelson. It is accessible enough that people who are not attorneys or professional investors can understand the basics of the transactions we focus on, while covering a wide enough breadth of topics, including how venture funds operate and negotiation tactics, to make it a worthwhile read for my attorneys as well."


"The Purpose Driven Life" by Rick Warren

"“The Purpose Driven Life” set me on a path of living life on purpose. By refusing to be a victim of your circumstances, you declare that you are the creator of your reality. Imagine a workforce that collectively thought this way, with individuals declaring themselves leaders of their lives and accountable to their results. "


"Spin Selling" by Neil Rackham

""Spin Selling" is written by Neil Rackham, who has advised leading companies such as IBM and Honeywell. He offers easily applicable techniques for sales teams to follow, and demonstrates why these processes work and how sales success is achievable in any size company."


See Also: The 5 Customer Happiness Metrics You Should Be Tracking

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