Question: What is the most powerful action I can take to define my personal CEO brand in 2016?
Tell Your Story
"Come to grips with your story and topics, then tell it via social media. If you have a successful company, you should hire people to help you with the things you cannot find time for. Social media is increasingly pay to play, and you should not be afraid of paying to amplify your great content."
"An important and sometimes overlooked part of the CEO position is listening to your team and really caring about what you’re hearing. Make yourself available and open, and do your best to respond proactively to what your team tells you."
Stop Worrying About Your Personal Brand
"The best customers will care about your company, not your personal brand. Spend your time focused on growing your company and making decisions that help your product or service be the best it can be. Then, your personal brand will naturally develop as "The CEO of that awesome company that does a kick-ass job at XYZ.""
Remind Yourself of Personal Values
"Your values reveal themselves in how you lead your team. For me, it is important that I stay true to my beliefs first, before I can influence and empower colleagues, partners and customers. If I forget who I am, everyone else can sense that. Being transparent about the things that matter to me, personally and professionally, will help others form strong, positive opinions about me and my company."
Say What You Mean and Mean What You Say
"The best thing you can do as a CEO is take action, but it all starts with properly communicating this with your team. It's your job to share the vision with them and get others on board, but don't be afraid to involve them and their ideas in that vision. Once this vision is made concrete, you must take action upon it because actions speak louder than words for a reason."
Write a Book or Start a Blog
"As CEO, I must define which topic or keyword defines me. I have to be capable of explaining my point of view regarding said topic and I must have a clear definition of what makes me unique in that particular area. The best way to foster my brand would be through a book, as I’d have the time to talk in detail about all of my ideas and concepts."