Question: If you had to publicize your product without using social media of any kind, how would you do it?
Question: If you had to publicize your product without using social media of any kind, how would you do it?
Question: If you had to publicize your product without using social media of any kind, how would you do it?
Produce Content
"Before we even had a Twitter account, we started blogging. We wanted to become a thought leader in our industry, so we wrote posts that would provide value to potential customers rather than posts publicizing our product. The visitors slowly started coming through Google searches and would stick around to read the articles."
@bkparikh
Use Email Marketing
"We would create a newsletter showcasing the benefits and advantages of a product and get the word out. Another way would be to establish an email schedule for future postings through a website such as AWeber."
@moneycrashers
Email Marketing, Networking and PR
"I tend to not rely on one form of distribution anyways (never put all of your eggs in one basket) I always start with a quick publication on PR Web then use an email marketing system like MailChimp then go out and shake hands and kiss babies like a good old political campaign."
@AndrewVest
Use Fans to Spread the Word
"Your customers are the best people to convince new people to try out your product. Give your fans the language to share your brand story, and enable them to be an extended mouthpiece for your company."
@MosesOfWatches
Go to Events
"There actually was life before social media, as hard as it is to imagine. People actually met face-to-face to get work done, and it is still a growing industry. Events are great to attend because your industry is there and a lot of people you are trying to get in touch with are there, too. People almost feel obligated to be more productive at events; it's a strange phenomenon."
@Trace_Cohen
