Question: What's one fun way you make your company's online experience more engaging for your customers?
Focus on Customer Experience at Every Touch Point
"To truly be engaging toward a certain demographic or customer base, we must take a step back and remember to observe the customer journey from their unique perspective. The best web experiences don't happen by accident. They take a remarkable amount of strategy and creativity to produce something that can live in their hearts and minds. Remember, one size does not fit all in regards to customer experience."
Get Feedback in a Playful Manner
"At AlignedSigns.com we like to engage with our members by finding out their likes and dislikes. We put up quizzes and get their thoughts and feedback. That's how we know where their interests lie, while giving them some entertaining personality insight. It's a win-win for everyone."
Hire a Blog Team
"We have a team of 10 bloggers who create fun, engaging content about our products and healthy eating in general. Having a content-rich site makes it much more likely that people will spend more time there, and your site will rank well on search engines."
Host Contests Related to Your Product or Service
"We host contests multiple times a year to engage our target audience of children, and our target buying audience of parents and teachers. One example is an annual writing contest where we define topics related to the games that we're actively building. Teachers and parents like that the kids are writing, the kids like winning game consoles, and we get direct feedback on the topics related to our games."