Question: How can you successfully turn a lead from a social/networking event into a customer?
Follow Up Immediately
"It is always astonishing to me how many people collect business cards and never use them. Follow up with you potential customer right away, ideally referencing something unique about your meeting with them so they know it isn't an auto-generated message. And then keep them updated on your business as you get great press and hit other milestones."
Ask Questions and Offer Insight
"We create lasting relationships in two different ways. Ask questions about what keeps them up at night and how you can solve concerns that fall in your wheelhouse. Secondly, ask who you know that can enhance a newly engaged person/company's offerings. We find that when we can close a loop with a new relationship, the willingness to return increases tenfold."
"To be successful in sales, you must "date" your customers so to speak. Just like any relationship, most of the time you don't get the end result the first time you meet. Send your prospect thank you cards, birthday cards, Christmas gift, etc. Over time you'll see that this speaks volume about how you work compared to everyone else. I promise it will end in more sales conversions."
Ask Them for Their Feedback
"At AlignedSigns we like to ask for feedback from everyone, even if they have never been introduced to us previously. It means we get a fresh set of eyes and honest opinion on ways to improve. By offering a coupon code and asking kindly for a person's thoughts, they are usually more receptive to trying us out. This way we get a new customer and constructive suggestions. Win-win!"
"The best thing you could possibly do is stay connected. Once you have made the connection, at whichever event it may have been, follow up with a phone call. Send a follow-up email addressing all of the needs and concerns they have voiced to you. If you don't follow up, you are essentially leaving money on the table."
Offer Exclusive Deals
"People love feeling like they're part of an elite camp, so giving people exclusive offers or discounts for following your social channels can be a great way to generate new leads. And if you're trying to generate a lead from a specific customer, my best advice is to simply be likable. Think about the traits you love in a person, and convey those to the people you interact with."