Question: If I'm trying to save money, what is the best area of my business to outsource?
"Paid search is one of the easiest things to outsource. Most companies don't need a full-time paid search expert on their team. Outsourcing this is pretty easy and will save your business money in the long term. I personally like 3Q Digital, Hanapin Marketing, Adogy and Wordstream to manage my paid search."
Anything Outside Your Core Service or Product
"You may think you're saving money by trying to do everything yourself, but it's a false economy. Focus your staff hires on people who perform your core business. Everything else -- accounting, payroll, marketing, etc. -- can be outsourced."
"The best area of a small business to outsource is probably content creation for your blog or website. Plenty of freelance writers are available via sites such as Guru or Freelancer -- just be sure to hire writers with industry-specific experience, and pay them commensurately. Remember, if you offer 10 dollars per article, you're going to get 10 dollars worth of content quality."
"Hire a virtual assistant to put together a spreadsheet of prospects. Provide them clear instructions by creating a set of 'prospect criteria' (i.e. post Series-A SaaS companies with at least 10 employees that target the Healthcare industry), provide a few 'prospect outlets' (i.e. AngelList, Product Hunt, etc.) and recommend a few 'prospecting tools' (i.e. BuiltWith, Sales Loft, etc)."
Administrative Support and Personal Assistants
"Nowadays, there are much more cost-effective options than hiring someone to handle the routine duties of your business. Virtual assistants can help you in a variety of ways, and even seemingly small tasks can add up to save you a bunch of time over the course of a few months."