Scott Gerber turned his big clients into multiple clients by getting contacts to refer him to their co-workers and colleagues.
Categories Cash Flow Management
Cash isn't king. Positive cash flow is.
Sounds complicated, but cash flow is actually a very simple concept: how much money is going INTO your business (usually from sales and accounts receivable) vs. how much is going OUT (e.g. to office expenses, utilities bills, payroll, taxes, insurance, contractors and vendors -- and the list goes on). Managing cash flow is an ongoing process you’ll have to master -- so that, when a bill comes due or it’s tax time again, you have enough cash in the bank to cover your bases, pay your people and keep the doors open (figuratively or otherwise).
Do you know where your business stands today? How about six months from now?
