Categories Pricing Strategy

Is your product or service priced to sell?

Pricing strategy seems like a relatively straightforward idea -- it's simple enough to calculate the cost of your time (plus expenses) or unit costs are, for instance -- but it gets trickier as you dig your heels in.

What do you do when a competitor slashes prices, for instance? How do you raise rates or mark up a product for existing customers? What exactly is a loss leader? And when (if ever) should you offer freebies? All these questions, and more, can impact your success. Find out why below.