Categories Pricing Strategy

Is your product or service priced to sell?

Pricing strategy seems like a relatively straightforward idea -- it's simple enough to calculate the cost of your time (plus expenses) or unit costs are, for instance -- but it gets trickier as you dig your heels in.

What do you do when a competitor slashes prices, for instance? How do you raise rates or mark up a product for existing customers? What exactly is a loss leader? And when (if ever) should you offer freebies? All these questions, and more, can impact your success. Find out why below.

12 Creative Ways to Get Customers to Open Their Wallets

Sometimes your potential customers need more than a nudge or a pop-up. They need nurturing, they need trust, and most of all, they need you to get your hands OUT of their pockets.

15 Signs Your Prices Are Way Too Low

Are your prices a good deal — or just crazy low? Read the 15 tell-tale signs that it’s time to charge more for your product or service.

11 Ways to Set Your Prices Among the Competition

Calculate your real entrepreneurial worth by following 11 pricing tips from successful young entrepreneurs.

10 To-Do Items When Pricing Your Product

Before finalizing the price, consider the value. Follow these top tips from ten successful young entrepreneurs.