Question: What is one way to make a sales video stand out?
Question: What is one way to make a sales video stand out?
Question: What is one way to make a sales video stand out?
Question: What is one way to make a sales video stand out?
Be Trustworthy and Speak With Your Brand's Voice
"Authenticity is the key to getting people involved and engaging an audience. This is only possible once you’ve established a clear and relatable brand voice -- one that trickles down into every aspect of your company."
@JohnGTabis
Be Playful
"Dollar Shave Club has made millions with two outrageously fun and offbeat videos. As much as the videos were promotional, they also made viewers laugh, giggle and share. If you can do the same without compromising your brand image, then go ahead and make a video that the whole world will talk about -- literally."
@firaskittaneh
Stop Selling
"Teach the customer everything you know. Give away the farm. Honestly, they will be too lazy to do the work. They are coming to you for a reason and if you teach them everything, they will recognize you as the ultimate source of information."
@johnrampton
Be Brief
"Your video should focus on one product or service at a time, and should concisely explain how it solves a customer's needs. Shoot additional videos if your business sells multiples products or services."
@moneycrashers
Include Your Customers
"Nothing you can say speaks more clearly than your past customers discussing the value you bring. Find 2-3 past customers and shoot quick testimonial videos that you can cut into your larger marketing video."
@johnrood
