Question: Name one company (not your own) that does top-notch content marketing. What makes it so stellar?
"The founder of Virgin Group, Richard Branson, is the entrepreneur that most entrepreneurs aspire to be. It's not just because of his net worth. Branson makes it look like he is having a lot of fun. He makes the effort to write stories about previous and current struggles he has with the Virgin companies, and he offers true insight into what's working and not working for the brand."
"Searchmetrics is awesome at content marketing. It does in-depth studies of things that are of interest to most business owners. It show you exactly what's going on with website rankings. It's pretty amazing stuff and really has helped me with my current business to know in detail what's going on."
"Quickbase is one of those rare brands that prioritizes compelling content that solves customer problems over constant sales pitches. The company's Fast Track blog has become one of the most respected project management and leadership online publications out there today because Intuit understands that it will, in the end, "catch more flies" with quality thought leadership."
"The social media tool company Buffer is providing great content on their blog. They regularly post in-depth pieces that are relevant to their audience, and are optimized for web consumption and sharing on social networks. You can even read about how they're doing it -- they openly share their strategies (and even results like revenue, how many customers they have, etc) on their website."
"Shopify has one of the most popular e-commerce blogs, sharing valuable and detailed information about the tech space. By partnering with authorities like Daymond John from Shark Tank and holding contests, they have moved beyond simple content marketing. Shopify makes it easy for entrepreneurs to learn and grow their visibility by sharing guides, tutorials, and videos."
Mitchell & Ness
"Mitchell & Ness is getting attention for its latest content marketing campaign and rightfully so. The company used sales data to create a map of best-selling retro jerseys, along with a guide. The result was a lot of funny and nostalgic conversations. This is an example of an entertaining campaign that built a relationship between a brand and its target audience without pushing a sales message."
"Aloha offers high-quality natural foods and supplements. Not only do they have great products, they also have amazing content, including beautiful photos and videos throughout their website and an online magazine. With helpful articles about everything from exercise and meditation to travel and tips for sustainable living, it’s clear that Aloha both understands and cares about its customer base."