Take pointers from what intrigues you most about the brands of business moguls you admire.

Once you identify common customer pain points, you can use them to your advantage in a number of different ways.

Taglines can be useful, but you shouldn’t force anything that doesn’t immediately work.

Keep it short and sweet.

Embrace your success rather than letting it hold you back.

Running a startup within the confines of a parent organization is tricky business.

Not all partnerships can survive the long haul.

Validate your market.