Either way, you need to prepare yourself for anything that might arise.
Categories New Business Ideas
So, you think you have the next big idea?
So does everyone else. The question is, what sets yours apart -- and what problems does it really solve? Learn how to weed out the bad ideas from the good, test your business concept until you get it (mostly) right, launch your minimum viable product (MVP), solicit potential customer feedback AND analyze your market -- and your competition -- before you even start brainstorming business names.
When it comes to what NOT to do, take a lesson or two from big-name airlines.
The craziest of risks can be worth the highest rewards.
Haven’t you ever noticed how great whiskey companies are at branding? It’s no mistake.