What’s in a name? To companies like Google and Zappos, nothing — at first. Nathalie Lussier breaks down three ways to nail down the naming process.
Categories Starting Up
Nothing is more exciting -- or terrifying -- than starting a new business.
You have an idea you love and believe in. Maybe you have a name, or a couple of names, you’re thinking about. You might even have a simple one-page (or even one-paragraph!) business plan to guide you. And you’re ready to dive in and get started. But you need help: from getting your potential customers to test your business model to finding your ideal mentor, starting up successfully is no easy task. Our mentors describe what it's really like -- and what they wish they'd known before they did it.
Turn Your Idea Into a Viable Business in 4 Steps
Sometimes all you need to get your business off the ground is to start testing the waters.
