Categories Technology

Technology makes it easier, cheaper and faster to start a business than ever before.

It also makes it possible to measure your success on an incremental level, from page views to social advertising ROI. Investing upfront in the startup technology you need -- from smartphones and computers to cloud file storage, software and apps -- can save you thousands of dollars in the long run. And finding great tech talent (outsourced or in-house) is key to ensuring your e-commerce or business website is bulletproof. Here's how.