Continued learning is an essential part of both running and working at a startup. That’s why, each month, BusinessCollective brings you a new book based on our Young Entrepreneur Councils members’ best reading recommendations. This month: “Deep Survival” by Laurence Gonzalez.
Says YEC member S. Brian Smith, partner and coach at S Brian Smith Group: “My all-time favorite for a non-business book with awesome business lessons is ‘Deep Survival’ by Laurence Gonzalez. It explores why some people survive and others perish in life-or-death situations. There’s so much wisdom in it for leaders of all types, especially business owners. The beauty of this book comes once you connect the dots and recognize that the same characteristics that allow individuals to survive also make businesses thrive. The greater lesson is that we all have the ability to be great leaders. We just need to tap into it, hopefully without facing a life-or-death situation.”
According to Amazon, “This gripping narrative, the first book to describe the art and science of survival, will change the way you see the world.”
Leave your reviews and recommendations in the comments section below.
