Categories Company Culture

What is company culture, anyway?

To a lot of business owners, company culture sounds, at best, a little abstract -- and at worse, like something they just don’t have time for.

But every company has a culture, no matter its size. And your startup's culture is affecting your productivity.

That’s right: whether you work in a co-working space or a coffee house, have one part-time employee or 103 global workers, conduct meetings on Skype or in board rooms, the tone YOU set as a leader impacts the way people (especially employees) think about your business. An effective culture fosters innovation, engagement and retention, but a negative environment can send people running.

The question is, what kind of culture are YOU creating right now?

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