Categories Starting Up

Nothing is more exciting -- or terrifying -- than starting a new business.

You have an idea you love and believe in. Maybe you have a name, or a couple of names, you’re thinking about. You might even have a simple one-page (or even one-paragraph!) business plan to guide you. And you’re ready to dive in and get started. But you need help: from getting your potential customers to test your business model to finding your ideal mentor, starting up successfully is no easy task. Our mentors describe what it's really like -- and what they wish they'd known before they did it.

10 Simple Ways Founders Can Create Visibility for Themselves

When starting a business, the spotlight’s on your personal brand. What message are you going to convey?

Meet Joe Gagliese, Co-Founder at Viral Nation Inc.

Don’t be tempted to stray from your core business.

YEC Reading List: “Deep Survival”

Looking for a book you can’t put down? Pick this one up.

Meet Sam Madden, Co-Founder of PocketSuite

As a startup founder, your personal finances are often your business finances. Madden shares tips for saving and more.

Questions & Answers