Your logo is more than just a fancy design. It’s a brand message communicator.
Categories Starting Up
Nothing is more exciting -- or terrifying -- than starting a new business.
You have an idea you love and believe in. Maybe you have a name, or a couple of names, you’re thinking about. You might even have a simple one-page (or even one-paragraph!) business plan to guide you. And you’re ready to dive in and get started. But you need help: from getting your potential customers to test your business model to finding your ideal mentor, starting up successfully is no easy task. Our mentors describe what it's really like -- and what they wish they'd known before they did it.
Meet Marc Nager, Chief Community Officer of Techstars
Think of your customers as real people with real needs — not just numbers on a spreadsheet.
 Strategy for Crushing Your Competition)
The Best (And Most Surprising) Strategy for Crushing Your Competition
In this case, the best strategy can often feel counterintuitive.
Meet Anshey Bhatia, Principal of Verbal+Visual
When you’re building your business, don’t let the thought of failure derail your focus.
