Categories Technology

Technology makes it easier, cheaper and faster to start a business than ever before.

It also makes it possible to measure your success on an incremental level, from page views to social advertising ROI. Investing upfront in the startup technology you need -- from smartphones and computers to cloud file storage, software and apps -- can save you thousands of dollars in the long run. And finding great tech talent (outsourced or in-house) is key to ensuring your e-commerce or business website is bulletproof. Here's how.

13 Powerful SEO Tools for Startups

Startups rely on robust web traffic to drive sales and stay top-of-mind with prospects. We asked 13 founders which SEO tools have helped give their own websites a boost.

The 4 Major Categories of Business Website Traffic, Explained

For online businesses, there are four primary sources of traffic — and your Internet marketing plan should absolutely include a little of each.

9 Resources to Help You Brush Up on Your Tech Skills

There are hundreds of resources out there now for women who want to brush up on their technical skills, from code to engineering. Here are 9 favorites.

Building an App? 5 Questions to Ask Your Mobile Developer

Thinking about paying someone to develop an for your business? These 5 questions are critical to ask your mobile developer.

Questions & Answers