Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

8 Tips For Making Your Next Virtual Event a Big Success

How do you make a virtual business event a success? It’s a challenge, but these 8 members of the Young Entrepreneur Council (YEC) offer some ideas to attract the right audience.

Is Your Website Designed With Your Customers in Mind?

Customers view websites differently than the companies that design them. Flashy ads, pop-up banners and other tactics designed to generate leads can actually end up driving them away. Are you making that mistake, too?

Top 10 Millennial Trends and Predictions for 2013

Does your business market to Millennials? Tina Wells breaks down the top trends for 2013 affecting this key demographic, from social media, to spiritualism, to using technology.

4 Ways to Improve Your Business’ Online Learning Experience

Online education is becoming a popular way to reach more customers, build your audience and share skills. But if your business plans to offer a course or other e-learning experience, how do you make sure the information sticks?