Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

14 Ways to Make Customer Service a Priority

Customer service is one of the most important parts of running a business, yet it can often fall to the wayside. Don’t let that happen with these 14 tips.

3 Tips for Making a Stronger Customer Connection

Stop treating your customers like numbers. They’re people — and you have something they need.

5 Simple Ways to Collect Customer Feedback

Startups need input from the people who matter most: customers. Here are five of the easiest ways to get feedback to improve your offerings.

4 Ways to Defuse an Awkward Business Situation

In a male-dominated industry, playing the part isn’t always enough. When clients make embarrassing assumptions about your age or position in the company, here’s how to deal.