Startups don’t always have to spend big money to get great results. Here are 13 practical ways to adapt your customer service to fit today’s (higher) customer expectations.
Categories Marketing
Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.
How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.
Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.
How Online Word-of-Mouth Marketing Is Changing
Social media should be changing who we do business with — and who does business with us — but it can be challenging to figure out how best to leverage it. Here’s why.
Are You Making These 5 Online Marketing Mistakes?
For first-time entrepreneurs just starting a new business, online marketing is a cost-effective way to sell more — but most make some version of these 5 mistakes over and over again.
8 Tips for Making the Most of a New Social Media Platform
How do you add yet another social media platform to your marketing mix without doubling your workload along with it? Eight entrepreneurs share their best advice.
Questions & Answers
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- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)
