Social marketing matters, but startup founders would be remiss to ignore the 4 P’s of traditional marketing — and the benefits they confer on your brand.
Categories Marketing
Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.
How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.
Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.
7 Tips for Getting the Right Followers on Pinterest
Laura Roeder shares 7 tips for getting targeted followers on Pinterest, including staying true to your brand with great content and remembering your Pinterest etiquette.
15 Inexpensive Ideas for Marketing Your New Product
Need more eyeballs on a product launch, but don’t have money for advertising? Here are 15 alternatives to consider.
9 Tips to Optimize Your Company’s Visual Content
From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers’ hearts. For brands new to posting images and video, here are a few key considerations before diving in.
More in this category
)
Questions & Answers
- 12 Things All Successful Explainer Videos Include
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
- 6 Ways to Further Engage Your Brand’s Most Loyal Advocates
- 11 Ways to Market Your Business or Product When You’re Bootstrapping
- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)
