When someone says “Apple,” do you think of fruit — or one of the most legendary brands of our time? Mark Cenicola offers tips on how to build your personal brand to complement your company (and vice versa).
Categories Marketing
Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.
How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.
Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.
To Blog or Not to Blog? 11 Entrepreneurs Weigh In
Blogging is an excellent way to market your business and showcase your company’s personality. But beware: if not executed properly, it can also be a big waste of time.
How to Effectively Spend Your Online Marketing Budget
Don’t spend your online marketing budget on dead-end endeavors and empty PPC campaigns. Instead, leverage these tested ideas first.
11 Ideas to Boost Your Location-Based Marketing Efforts
Put Foursquare and Yelp to better use — and drive more foot traffic to your local business.
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Questions & Answers
- 12 Things All Successful Explainer Videos Include
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
- 6 Ways to Further Engage Your Brand’s Most Loyal Advocates
- 11 Ways to Market Your Business or Product When You’re Bootstrapping
- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)
