Categories Starting Up

Nothing is more exciting -- or terrifying -- than starting a new business.

You have an idea you love and believe in. Maybe you have a name, or a couple of names, you’re thinking about. You might even have a simple one-page (or even one-paragraph!) business plan to guide you. And you’re ready to dive in and get started. But you need help: from getting your potential customers to test your business model to finding your ideal mentor, starting up successfully is no easy task. Our mentors describe what it's really like -- and what they wish they'd known before they did it.

4 Best Tips for Taking a Timeless Professional Headshot

Make sure it’s something you can use for years to come.

Meet Kevin Tao, Chief Digital Officer at NeuEve

When it comes to launching your business, go with your gut feeling rather than what the outside world is telling you.

Meet Kris Ruby, President of Ruby Media Group

“Be transparent from the beginning, even if that means losing potential business.”

5 Easiest Ways to Gain Your Customers’ Trust

If you don’t believe in your mission 100 percent, your customers certainly won’t either.

Questions & Answers