Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

5 Ways to Turn Today’s Leads Into Tomorrow’s Customers

It all comes down to the quality and sincerity of your phone calls.

Exceeding Expectations: How to Get Customers Talking About Your Service

Surprise and delight customers and employees to build enthusiasm for your business.

3 Steps for Transforming Negative Feedback Into Positive Results

Negative reviews can be the holy grail of customer feedback.

11 Ways to Supercharge Your Customer Emails

The last thing you want to do is bother your customers with useless, generic information.