Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

How to Create Customer Loyalty With Exceptional Service

The difference between a good company and a great company is personalization.

11 Smart Ways to Improve Customer Loyalty

Keep customer loyalty strong by using these smart strategies.

How to Work With Clients Over the Phone

If you work remotely — and the majority of your communication with clients is limited to phone calls and/or emails — this advice is for you.

10 Ways to Instantly Boost Your Social Media Credibility

It’s not about selling — 10 founders give their advice for building legitimate credibility on social media.