Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

12 Ways to Increase Email Open Rates

Your customers are inundated with emails; here’s how to get them to open your important messages.

7 Ways to Deal With Difficult Customers and Clients

Knowing how to manage difficult requests will make you a better business owner.

9 Quick Tips for Creating More Engaging Customer-Facing Videos

When it comes to mediums like video, every second counts.

The Best Social Media Channels for Directly Reaching Customers

Your customers are on social media. Are you making the most of that potential interaction?