Categories Marketing

Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.

How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.

Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.

A Reliable Digital Marketing Strategy for Modern Businesses

Phil Laboon shares the best digital marketing strategies he has learned ever since starting his first company at age 19.

12 Ways to Effectively Market Your Book

From testing different titles to publishing on Amazon, learn how to best market your book or e-book.

Everything You Need to Know About Full-Stack Marketing

With everything from social media to video production, where should you start investing your attention? Take a look at the following marketing resources.

How the ‘Reverse Opt-In’ Can Help You Build Your Tribe Faster and Smarter

Traditional marketing strategies will only get you as far as they’ve always gotten you. Switch it up using this method.

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