Categories Marketing

Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.

How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.

Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.

5 Ways Your Business Should Be Using Video

Video isn’t just a marketing tool or a content opportunity. Here are five ways you can use it to boost your company to the next level.

5 Ways to Use Market Competition to Your Advantage

In order to beat your competition, you’ve got to know them. Follow these five steps to blow those other companies out of the water.

7 Fun Ways to Harness Social Media in Your Business

Social media can make or break you. You want to make sure you use it smartly. Follow these seven tips and never be clueless again.

12 Tools for Collecting Leads on Your Website or Blog

Use these 12 strategies recommended by fellow entrepreneurs to simplify lead gen.

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