Categories Marketing

Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.

How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.

Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.

13 Unique Ways Founders Are Using Videos in Their Marketing Efforts

Video is useful for everything from email signoffs to personalized tutorials.

How to Make Your Emails Appeal to Your Consumer Base

Just a few words could (and often do) determine whether or not your customers will open your email. Choose wisely.

2 Simple Ways to Further Personalize Your Marketing Outreach

Not only is brand personalization easy to practice, but it makes a huge difference in customer participation.

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