Tracking the results of a marketing campaign isn’t nearly as fun as counting sales and conversions, but Phil Frost argues that it’s a critical component to your next campaign’s success.
Categories Marketing
Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.
How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.
Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.
6 Strategies to Generate More Leads From Facebook
There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.
How to Measure Your Company’s Digital Marketing Efforts
Is your digital marketing strategy working for your startup — or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.
From 0 to 100 Million Users: How a Simple Video Can Change Your Business
Dropbox went from 0 to 100 million users in just five years — largely thanks to a simple, 120-second video explaining its services. Andrew Angus outlines their approach (and what we can learn from them).
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Questions & Answers
- 12 Things All Successful Explainer Videos Include
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
- 6 Ways to Further Engage Your Brand’s Most Loyal Advocates
- 11 Ways to Market Your Business or Product When You’re Bootstrapping
- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)
