Categories Marketing

Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.

How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.

Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.

Stand Out on Social Media: 9 Facebook Live Content Ideas for Businesses

If you haven’t started using Facebook’s livestreaming option yet, choose a couple of these approaches to get started.

5 Smart Ways to Leverage Certain Media Coverage

The first step is getting your brand name out there. But what matters most is making use of those mentions.

3 Ways to Grow a More Engaged Instagram Following

There are countless articles on Google addressing things like photo quality, bio, post times and tagging, but no one seems to be talking about the most important engagement tools.

6 Simple Ways to Get Positive Publicity

Not all good publicity needs to be expensive. Get creative with these tips.

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