Categories Marketing

Marketing: it sounds expensive, hard to do and hard to measure. But it doesn't have to be.

How do you REALLY reach your customers? What does 'lead generation' mean and how do you make sure you've got a robust lead list all the time? How does social media factor into marketing? Content marketing, social media marketing, viral marketing, mobile marketing, word of mouth…where do you start and what does it cost? Marketing can cause analysis paralysis -- but it doesn't have to.

Learn how to put together a marketing plan for your ideal customer, analyze your results and most of all, get actual customers excited and ready to buy.

10 Simple Ways to Gain More Instagram Followers

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post.

6 Ways You Can Confirm That Outsourced Public-Facing Content Is Consistent

If your content doesn’t match your mission/tone of voice, outsourcing it won’t do you much good.

6 Qualities CMOs Need to Be Successful

Chief marketing officers are the glue who bring a company’s marketing specialists together.

Sharing Your Content With the Wrong People? 4 Ways to Streamline and Diversify

Content creation requires strategy if you’re to attract the right audience.

Questions & Answers