Categories Sales

Selling, especially in the early stages of a startup, is the most critical skill you'll need to keep your business alive.

But if you don't have a background in biz dev or sales, the thought of picking up the phone to call a prospect -- or showing up at a trade show or demo day to face customers in person -- is terrifying. How do you know when to push and when to pull back? What's your body language saying at the negotiating table? Is your client ready to close the deal, or still puzzling over your marketing materials? And is your elevator pitch (or landing page) putting people to sleep, or driving sales? Read on for solid advice (and brilliant sales tactics) from entrepreneurs who've been on both sides of the table.

How to Use Coupons to Promote Your Local Business

Got a local business? Then, combined with a comprehensive marketing strategy, online coupons might just be one of the most effective sales tactics you use.

10 Ways Subscription Services Can Increase Your Sales

If you have a product or products — or are thinking about developing some — membership or subscription-based pricing models can potentially skyrocket sales. Here’s how.

11 Ways to Track Your Business Leads Online

From the powerful to bookmarking tools, 11 entrepreneurs share how they track and manage leads online.

5 Keys to Creating a Successful Online Promotion

Social promotions like giveaways and sweepstakes are key marketing tools. Make the most of them by ensuring they are simple, engaging, shareable, promoted, and mobile.

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