Don’t let one bad season kill your business. If you get creative about new revenue streams now, you’ll be ready for anything.
Selling, especially in the early stages of a startup, is the most critical skill you'll need to keep your business alive.
But if you don't have a background in biz dev or sales, the thought of picking up the phone to call a prospect -- or showing up at a trade show or demo day to face customers in person -- is terrifying. How do you know when to push and when to pull back? What's your body language saying at the negotiating table? Is your client ready to close the deal, or still puzzling over your marketing materials? And is your elevator pitch (or landing page) putting people to sleep, or driving sales? Read on for solid advice (and brilliant sales tactics) from entrepreneurs who've been on both sides of the table.
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Ten startup owners weigh in on how they use video as part of their marketing campaigns, both to increase sales and inspire more customer interaction.
Social media should be changing who we do business with — and who does business with us — but it can be challenging to figure out how best to leverage it. Here’s why.
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Questions & Answers
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