Categories Sales

Selling, especially in the early stages of a startup, is the most critical skill you'll need to keep your business alive.

But if you don't have a background in biz dev or sales, the thought of picking up the phone to call a prospect -- or showing up at a trade show or demo day to face customers in person -- is terrifying. How do you know when to push and when to pull back? What's your body language saying at the negotiating table? Is your client ready to close the deal, or still puzzling over your marketing materials? And is your elevator pitch (or landing page) putting people to sleep, or driving sales? Read on for solid advice (and brilliant sales tactics) from entrepreneurs who've been on both sides of the table.

11 Ways to Market Your Business or Product When You’re Bootstrapping

You may be strapped for cash, but there are still plenty of ways to get your brand name out there.

7 Best Strategies for Attracting Your Very First Customers

Everyone started somewhere. Use these tips to spike your sales.

5 Surprisingly Effective Sales Tactics and Why They Work So Well

Use these tactics to take your sales approach one step further.

12 Most Effective Ways to Communicate With Clients

Your prospects receive plenty of emails as it is. Try these methods instead for a guaranteed response.

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