Categories Sales

Selling, especially in the early stages of a startup, is the most critical skill you'll need to keep your business alive.

But if you don't have a background in biz dev or sales, the thought of picking up the phone to call a prospect -- or showing up at a trade show or demo day to face customers in person -- is terrifying. How do you know when to push and when to pull back? What's your body language saying at the negotiating table? Is your client ready to close the deal, or still puzzling over your marketing materials? And is your elevator pitch (or landing page) putting people to sleep, or driving sales? Read on for solid advice (and brilliant sales tactics) from entrepreneurs who've been on both sides of the table.

How to Attract and Book Your Ideal Client

To attract the best clients, you first have to invest in your business.

11 Deciding Factors of a Great Acquisition

The offer might look good now, but don’t overlook these details.

How to Stay on Top in a Competitive Market

Learn how to keep business strong even when competitors are intentionally undercutting your prices.

9 Creative Features to Include in Your Refund Policy in Order to Keep Customers Loyal

Keep your customers happy and coming back for more by offering excellent refund policies.

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