What’s in a name? To companies like Google and Zappos, nothing — at first. Nathalie Lussier breaks down three ways to nail down the naming process.
Categories Business Planning
Do you really need a business plan to start up?
A little planning -- whether you put together a formal document, a one-page sketch or a simple paragraph -- can boost your confidence and create a roadmap for business success. Just remember: the best business plans change over time, so include Plan B's in your Plan A, and always stay open to opportunity.
Turn Your Idea Into a Viable Business in 4 Steps
Sometimes all you need to get your business off the ground is to start testing the waters.
