Categories Business Planning

Do you really need a business plan to start up?

A little planning -- whether you put together a formal document, a one-page sketch or a simple paragraph -- can boost your confidence and create a roadmap for business success. Just remember: the best business plans change over time, so include Plan B's in your Plan A, and always stay open to opportunity.

3 Strategies for Nailing Down a Killer Company Name

What’s in a name? To companies like Google and Zappos, nothing — at first. Nathalie Lussier breaks down three ways to nail down the naming process.

Turn Your Idea Into a Viable Business in 4 Steps

Sometimes all you need to get your business off the ground is to start testing the waters.

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