Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

12 Best Tools for Managing Leads and Contacts

Sharing leads and contacts with your staff members virtually is faster and more seamless than ever.

How to Convert Signups Into Buyers

Mixbook’s Andrew Laffoon talks lead generation and conversion rates during this excerpt from an hour-long live chat.

How to Generate More Leads Online

Clarity’s Dan Martell outlines several useful tactics to generate more leads online, even with a limited budget.

How to Choose the Best Social Media Platform for Your Business

Social media marketing only works if you stay involved — and focus your energy on the platforms where you can make the biggest impact. Here’s how.