Your customers are your business.
Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.
But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.