Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

11 Strategies for Getting Customers to Make More Referrals

There’s nothing quite like word-of-mouth marketing.

6 Tips to Drive More Customer Referrals

Here are a few ideas for gathering quality referrals.

10 Tips for Prioritizing Customer Outreach

When it comes to email, there are never enough hours in the day. Make sure you’re getting to the most important messages first.

What You Can Learn From Customer Exit Interviews

Departing customers can provide a valuable opportunity to better understand what went wrong — and what changes you need to make for future customers.