With the right promotional strategies, you don’t have to lower your perceived value to raise sales.
Selling, especially in the early stages of a startup, is the most critical skill you'll need to keep your business alive.
But if you don't have a background in biz dev or sales, the thought of picking up the phone to call a prospect -- or showing up at a trade show or demo day to face customers in person -- is terrifying. How do you know when to push and when to pull back? What's your body language saying at the negotiating table? Is your client ready to close the deal, or still puzzling over your marketing materials? And is your elevator pitch (or landing page) putting people to sleep, or driving sales? Read on for solid advice (and brilliant sales tactics) from entrepreneurs who've been on both sides of the table.
Doing due diligence on potential vendors can be just as important as vetting internal hires.
A good sales staff is indispensable, and a great compensation package will keep them around.
LinkedIn is more than just a social networking platform. Use it to its fullest potential.
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Questions & Answers
- 9 Creative Features to Include in Your Refund Policy in Order to Keep Customers Loyal
- 10 Ways to Attract Customers During Slower Months
- Promotional Strategies That Drive Up Sales Without Hurting Your Value
- 7 Things You Should Consider Before Hiring a New Vendor
- 8 Tips for Designing a Compensation Package for Your Sales Team