From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers’ hearts. For brands new to posting images and video, here are a few key considerations before diving in.
Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
A 4-Part Branding Strategy for Startups
An entrepreneur’s brand isn’t just about the company. Dan Schawbel of Millennial Branding reveals four different brands — and why each matters.
8 Tips For Making Your Next Virtual Event a Big Success
How do you make a virtual business event a success? It’s a challenge, but these 8 members of the Young Entrepreneur Council (YEC) offer some ideas to attract the right audience.
4 Steps to Create a Powerful Personal Brand
When someone says “Apple,” do you think of fruit — or one of the most legendary brands of our time? Mark Cenicola offers tips on how to build your personal brand to complement your company (and vice versa).
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Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
