Sharam Fouladgar-Mercer offered some sage advice for small business owners looking to get PR on a budget during a recent live chat.
Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
How to Choose the Best Social Media Platform for Your Business
Social media marketing only works if you stay involved — and focus your energy on the platforms where you can make the biggest impact. Here’s how.
10 Laws for Creating an Effective Personal Brand
Entrepreneur Lisa Nicole Bell shares 10 quick but timeless laws for crafting an effective and compelling personal brand.
5 Tips for Achieving Live Video Success
Done right, live video is a powerful marketing tool. Jennifer Donogh shares 5 best practices to consider before pressing record.
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Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
