How do you make an in-person startup event a social media phenomenon? Veteran marketer Alex Frias offers some savvy advice.
Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
7 Steps to a Headache-Free Website Makeover
Relaunching, redesigning or just rebooting your whole business website? It doesn’t have to be the expensive headache you’re imagining. (Promise!)
12 PR Don’ts for Online Entrepreneurs
Increasingly, reporters rely on your online presence — from your company Twitter account to your personal blog — to glean info about your startup. But that can go terribly wrong if you’re not prudent.
10 Offbeat Marketing Strategies for Small Businesses
Just because you have a small business doesn’t mean you can’t get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.
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Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
