Categories Branding and Public Relations (PR)

Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).

Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.

10 Industry Insights From SXSW 2015

More than just a fun event, SXSW demonstrates industry trends that will be important throughout the upcoming year.

11 Twitter Mistakes to Avoid at all Costs

Steer clear of these sneaky Twitter blunders.

11 Ways to Generate Valuable Ideas for Your Company Blog

In order to give great advice, you have to first become inspired.

13 Ways to Define Your Personal Brand

Your personal brand defines who you are to the world, so make sure it accurately reflects you.

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